“I’m in charge – now what?”
New CEOs and other business leaders often come to Ocean with an open brief to set the agenda at the start of their tenure. With one such client we quickly (within a week!) anonymously interviewed most of his firm’s key customers to establish the critical business issues facing the market. We then set up a workshop to identify a six-month programme to introduce new initiatives which would re-position the company and give the internal team an opportunity to re-engage with the market. This work did not replace the CEO’s own interaction with his customers, but allowed him to rapidly focus on the key issues.
