We are strong in Asia - how do we get a leading position in Europe?
Our client had been a key driver of the explosion in mobile premium content in Asia, and wanted to explore potential international expansion. Ocean developed a clear and detailed market map which identified the structure, dynamics and participants, then identified potential acquisition strategies to establish a position. The key to this work was to identify the point in the value chain where the most sustainable position could be found, in markets quite different in structure and lifestage from those in which the client already operated. Having agreed the optimal strategy with the client, we then developed a detailed entry plan including targeting and strategic rationale for specific acquisitions.
