How can my magazine brand thrive in a digital world?
A leading global media group approached Ocean with a big question – is the digital opportunity for print brands a pipedream, or can we find concrete, high value and profitable opportunities? We worked with a wide range of managers from different divisions of the group, identifying a number of key long-term developments offering high value potential where the client had a clear advantage. We then developed a detailed plan to transform the content and distribution of the print-based brand to meet these opportunities, which included both linear and user-specified mobile, online and broadcast platforms. The resulting investment plan was enthusiastically adopted by the client’s Board.
