Can I leverage my international footprint?
While most of this TV broadcaster’s competitors were national, it owned the number two station across the economic region. With advertising traded at a national level, it was unable to use this potential advantage. Ocean assessed the potential outcome of a pan-regional sales operation targeting those customers with decision-making perspectives across the region. Using our extensive network, we were able to interview a large proportion of the potential customer base, and identified a segment where the client’s reach could be used effectively. We then developed a pricing model and sales structure to target this segment.
